10 Best Selling Online Shop Business For Beginners – The unfortunate fact is that some of your products will probably fail. The ones that do, the ones that bring you revenue and influence, come from the same place as your failed products: an idea.
As an e-commerce business, you want to constantly test your limits and come up with new product ideas to stay competitive and profitable.
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Coming up with a great idea for a product to sell online will sometimes hit you when you least expect it. Sometimes, though, it’s something you have to actively seek out.
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There are tons of ideas and inspiration on the web, but where do you start as a budding entrepreneur? Aimlessly searching online will only get you so far, so we’ve compiled a list of the best resources to guide you and get you started step by step.
In less than 40 minutes, let’s walk you through how to find product ideas, how to validate them, and how to sell the product when you want to pursue an idea.
As you go through all the resources listed in this post, it’s important to remember two things:
When looking for new product ideas, be sure to look beyond the products themselves. It may sound cliché, but there is serious competition in the most common and popular product categories.
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Choosing a different or unique angle can be instrumental to your success. Don’t just look at the product – look for potential in the product category. Consider new markets, new features, and new ways to use the product.
Don’t be afraid to explore smaller product categories and niches. Although a niche is a small subset of a larger segment with fewer potential customers, it fills it with fewer competitors and a more targeted audience. Less competition makes it easier to get to the top of Google and it can be more cost effective and efficient to advertise to your customers.
In this post, we’ll detail the best places to find opportunities and ideas for high-quality products, whether it’s a line expansion or a brand new store. We’ll start with some general ideas to get your head in the right place to start your search, and then move on to more specific resources at the end of the post.
As you browse this list of posts and resources, it’s a good idea to write down all your ideas on paper. Once all your thoughts are written down, you’ll be able to come back to them later and evaluate them for effectiveness and potential.
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Before you start searching the depths of the web for small business ideas, products, and niches, it’s always best to start with the ideas you already have.
Maybe it’s a product or idea you’ve been holding on to for years. Maybe it exists in a half-written business plan sitting in a folder somewhere on your computer. Even if you’ve given it up at some point before, it’s worth revisiting. At some point you thought that was a great idea, didn’t you?
Identifying problems in your inner circle is a smart way to brainstorm good product ideas. Michelle Ebin, owner of Jetproof, a sensory clothing brand, finds product ideas through the everyday necessities of life. The brand creates soothing clothing to help children and adults with autism, sensory processing disorder, Down syndrome, ADHD and other conditions that affect the sensory system.
“Some JetProof employees have family members with sensitive illnesses,” says Michelle. “When brainstorming ideas for new products, we ask what their loved ones need for different seasons, situations and activities.”
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“When the COVID-19 pandemic hit and masks became essential, one of our team members came up with the idea of sensitive face masks using our own soothing fabric, Calmtex.”
The product concept was successful. Now people with sensitive conditions can comfortably wear masks when visiting treatment centers, clinics, hospitals and workplaces.
My best tip for finding product ideas is to turn to your inner circle first. Think about what your loved ones need and can use to function comfortably in their family and community. Michel Ebin, owner of JetProof
If there’s a problem, fix it. Think about what pain points you have in your life or even the pain points around you.
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Let’s say, for example, that you’ve taken steps to solve the challenge of dog toys that are easily chewed and destroyed. Dog owners will get frustrated with unreliable products and costs can add up quickly. The market for indestructible dog toys will be based on this specific pain point.
Sometimes you don’t need brand new ideas. Traditional brick-and-mortar businesses have been around much longer than their e-commerce counterparts. Paying attention to brick and mortar retail trends and adapting them to e-commerce could be just the ticket you need to create a profitable and unique internet business idea.
Look around your community and see what new or interesting retail ideas people are talking about. You can check various sources for inspiration like:
A great place to start your search for product ideas is the Consumer Product Trends publication. Following trending posts helps understand where consumer products are headed and what trending product ideas other entrepreneurs are bringing to market.
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Following these posts can also expose you to new product categories and industries that you may not have known about before. Following trends can help you dream up new products, services and experiences for your online business.
TrendWatching is an independent trends firm that scans the world for the most promising consumer trends and insights. Trendwatching has a team of professionals in locations such as London, New York, Sao Paulo, Singapore, Sydney and Lagos reporting on global trends.
Trend Hunter is the largest and most popular trend community in the world. Powered by a global network of 160,000 members and three million fans, Trend Hunter is a source of inspiration for ambitious and curious entrepreneurs.
“Like many of us, I was an entrepreneur at heart, but I didn’t know what idea I wanted to pursue,” says Jeremy, founder of Trend Hunter. I chose the career path that I thought would lead me to my business idea… but after years of searching, I was still looking for inspiration. That’s when I started Trend Hunter – a place for insatiably curious people to share ideas and get inspired.”
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PSFK is a business intelligence platform that inspires creative professionals as they develop new products, services and experiences in retail, advertising and design. It analyzes research-based consumer trends and insights that you can use as a starting point and validation of e-commerce business ideas.
A great example of someone who noticed a trend in another country and brought it home is Dan Ben-Nun, creator of the Inkus product. Inkkas are beautiful, unique shoes made from authentic South American textiles.
Dan came up with the idea for the Incas when he noticed a shoe trend in Peru. Deciding it was a great product that would also work well in the North American market, he brought the idea home and successfully launched a Kickstarter campaign, raising over $77,000 in pre-orders.
If you know the industry or niche you want to be in, you can use various tools to find influencers in that industry. Following the right people on social media can help inspire new ideas through a steady stream of carefully curated content from people in the know. It’s up to you to uncover the possibilities.
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There are several online tools you can use to find online influencers for a specific industry or niche:
Product review and discovery sites can be a great source of product and internet business ideas. Sites like Uncrate (men’s products) and Design Milk (luxury products) are great ways to see new curated product trends every day. What better way to get inspired than to take a daily look at the new and interesting products that other entrepreneurs are bringing to market.
Don’t just look at the big and popular sites, but also explore specialist review sites. Think about what types of products and niches you’re particularly interested in and look for consumer product review blogs in that niche.
Image processing sites can be a gold mine for product and niche ideas. Many images feature interesting, new and current business and consumer products. Using built-in social signals, you can sometimes feel their popularity almost immediately. This can be your first clue as to whether there is a market for the product or niche.
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The Fancy describes itself as part shop, part magazine and part wish list. Use The Fancy to find a gift for any occasion and share your favorite finds with all your friends.
Wanelo (Want Love) describes itself as a shopping community for all things worldwide, bringing products and stores together in a Pinterest-like product posting format.
What’s the best way to get product ideas from the right source? It’s been a popular option among ecommerce entrepreneurs for some time now, and this list wouldn’t be complete without it.
Wholesale and manufacturer sites expose you to thousands
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